Three generations, one workshop.
We're a family-run optical house that designs its own frames, cuts its own lenses, and treats a good fit like the craft it is. Premium optics — without the intimidating bit.
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Cutting lenses by hand & machine
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Stores across the country
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Lenses cut in our own labs
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From 12,000+ reviews
Our storyIt started with a
It started with a
single lens grinder.
In 1997, Samir opened a one-room shop with a hand grinder and a stubborn belief that everyone deserves to see well and look good doing it. His daughter Nadia brought design; her kids brought the cameras and code.
Today that same workshop still sits behind our flagship — only now the lens lab runs day and night, and the try-on happens on your phone.
The long version
A short history
1997
The first shop
Samir opens a single-room optician with a hand lens-grinder on Boulevard Bliss.
2003
The in-house lab
We bring lens-cutting fully in-house — same-day prescriptions become the standard.
2016
Designed by us
The first Optirama-designed collection replaces third-party frames on the shelves.
2026
The Lab goes live
Real-time virtual try-on and fit-scoring launches across every product page.
What we care about
Fit over hype
A frame only works if it fits. We measure first and sell second.
Made to last
Repairable, adjustable, and built from materials that age well.
People, not units
Free adjustments for life, and an optometrist who remembers your name.